Traffic

That magic word....Traffic!
To the pedestrian it conjures up noisy, smoky, bothersome vehicles that interfere with their day; but to the entrepreneur on the internet, its the life blood that is sought after.
The more the traffic, the happier the web-meister.
The question is how to get the traffic.
Build bigger roads.
You can't expect to get much traffic if you restrict it to a small one lane road.
And you'll get even less if you make the road so windy and bumpy that the vehicle can't stay on it.
Your internet traffic needs a clear, smooth , at least two lane highway ( four or more would be great - so long as you're set up to handle the flow).
And when the traveller comes to the end of the road, ( though always leave options for further trips to be taken), there should be a good reward that will be talked about.
As with building highways, take time to make the foundations firm, the signage precise ( so they know where they're going and the scenery interesting.
Happy Trails!