I know, I harped on about this just a few days ago....but the information overload is really quite a problem. By the time ones gone through all the emails, information and w.h.y. it seems there's precious little time left to work on sites, marketing and the rest.
Listening to an audio buy Scheffren today, he quoted a university study that showed the amount of information we are open to in one week, is as much as one was exposed to in an entire lifetime just 200 years ago.
The problem is we haven't evolved that fast to absorb all this information; if you're like me, you get the new mobile phone with all the features and a handbook that's chunky, read up on the necessaries to use the phone, possibly the camera, and the rest gets left alone ( unless one gets kept waiting for an interminable time, so out comes the phone and manual - if it s still around - and maybe a couple more features get used).
I guess really this is the way most things will get handled....sort out the essentials and the rest gets left to the side.
"It is wise to look ahead but foolish to look further than you can see."
Winston Churchill
Thursday, 1 March 2007
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